October 25, 2023Stats and C&EN examples that highlight 5 key reasons why webinars are still an effective way to generate leads and…- September 29, 2023Events are back, but so is fierce competition for attendee attention. Here’s how to maximize your investment to get the…
- September 25, 2023In science marketing, email remains one of the most effective tools to deliver the right content to your leads and…
- July 28, 2023How to use brand anniversaries to generate awareness and drive engagement.
September 28, 2022Since the world made a hard shift towards becoming fully digital during the pandemic, there has been more emphasis on…- June 1, 2022When meeting with a new client, I often spend a little time laying the groundwork on how C&EN BrandLab approaches…
- May 10, 2022In today’s world of digital media, you must compete for the time and attention of your potential customers. Learning how…
- February 7, 2022Happy 2022 to all you scientists and science marketers out there, I think it’s going to be a good one,…
June 25, 2020For science marketers this year, tradeshows and conferences are no longer an option for generating leads and raising awareness, so…- June 12, 2020For most science marketing professionals, participating in live trade shows and conferences is an essential piece of the lead generation…
