Instrumentation

C&EN and ACS Publications

Instrumental to your success.

C&EN readers in the instrumentation market aren’t just eager for the latest news and research in their field, they’re prepared to learn how the products or services you advertise can enhance their research capabilities. 68% of our subscribers read C&EN significantly more than any other industry publication, calling it a “first-read”. In our media kit, you can also learn more about innovative and exciting digital advertising platforms, lead generation guarantees, custom content opportunities, and more.

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Why C&EN? Our Readership.

According to survey respondents, C&EN is a “first read: for chemistry news, covering content that matters most.” With the largest print circulation among chemistry publications in the United States – and one of the largest in the world – there’s no better place to reach this audience or to target one of its key segments.

800,000+

eNewsletter Subscriptions

90,000+

Print Readers

70+

Over 67 Journals that reach 31 Million Researchers

Why C&EN? Our readers’ purchasing power.

Our audience takes an active interest in the advertising that appears in C&EN, C&EN Online and our ACS family of publications and products.

87

Involved in the purchasing process
54

Plan on purchasing instruments in next 18-24 months
40

Expect an increased budget in 2022

Why ACS Publications? Relevant Journals.

Choose from our vast selection of specialized journals to reach people in analytical chemistry, chemicals and reagents, materials science or pharmaceuticals and life science. With more than 70 journals, you can reach millions of readers anywhere in the world. You’ll also have access to corporate subscribers from industry leaders like Pfizer, Merck, Bristol-Myers Squibb, Genentech and Amgen. Click here to learn more about ACS Journals.

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Case Study: Demonstrating Expertise in a Niche Chemistry Field

ThermoFisher Scientific wanted to promote their products to analytical chemists — specifically, analytical chemists performing MS in the field of proteomics. The company wanted to find these high-value targets, engage them in education about Nano-LC, and build a healthy sales pipeline as a result of their efforts. Learn how C&EN crafted custom solutions for our client that delivered over 1,200 qualified leads. Read the case study below.

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