5 Nontraditional Print Advertising Strategies
Although advertisers have shifted budgets toward digital channels, the fact remains that consumers still trust print media and refer to advertisements in magazines and newspapers as a source of information to support their purchase decisions. In fact, a 2016 C&EN survey asked recipients about actions taken from promotions. Print ads turned out to be the number one driver to a company’s website, as well as the top method that led to a purchase of a product.
What Will You Learn in this White Paper?
When it comes to engaging your target audience, building brand awareness and demonstrating the value of your products, print advertising can be one of the strongest marketing tools in your corner.
In this white paper, we’ll outline why, and how to use the medium effectively with these up-and-coming trends.
- Native Advertising
- Virtual & Augmented Reality
- User Experience Tactics
- Story-led Advertising
- Strategic Targeting
Get your free copy today by filling out the contact fields to your right!
Who is the C&EN Media Group?
The C&EN Media Group provides advertising opportunities targeted to our large, powerful audience through custom media and publications. We also run the science marketing blog, C&EN Marketing Elements, to assist the community with best practices and trends specific to reaching the scientist and purchase decision makers in our industry. Subscribers receive monthly tips, white papers, and case studies on print advertising techniques, how to make messaging bond with scientists, and more. Downloading this white paper is the best way to get started with our content!