Lead Generation Playbook
A guide for the science marketer with solutions and case studies.
Navigating a new world for marketing & sales
The marketing world is fast-paced and ever-changing. More than ever before, buyers choose to self-educate and access information by searching for answers through billions of online resources. As a result, this has fundamentally changed how buyers and sellers interact. And now, with canceled events and unsteady market conditions, a healthy sales pipeline is absolutely crucial.
To reach buyers in this new paradigm, the modern marketer must have a lead generation strategy to address all of these challenges and connect with today’s scientific buyers. Download the lead generation playbook to learn:
- The who, what, when, where and how of lead generation
- C&EN’s solutions that will help reach your target audience from top to bottom of the sales funnel
- Case studies of successful campaigns with webinars, whitepapers, eBooks, surveys & quizzes
Get ideas and strategies for your next lead generation campaign. Fill out the form to get your copy of the lead generation playbook!
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