Lead Generation Playbook

A guide for the science marketer with solutions and case studies.

Navigating a new world for marketing & sales

The marketing world is fast-paced and ever-changing. More than ever before, buyers choose to self-educate and access information by searching for answers through billions of online resources. As a result, this has fundamentally changed how buyers and sellers interact. And now, with canceled events and unsteady market conditions, a healthy sales pipeline is absolutely crucial.

To reach buyers in this new paradigm, the modern marketer must have a lead generation strategy to address all of these challenges and connect with today’s scientific buyers. Download the lead generation playbook to learn:

  • The who, what, when, where and how of lead generation
  • C&EN’s solutions that will help reach your target audience from top to bottom of the sales funnel
  • Case studies of successful campaigns with webinars, whitepapers, eBooks, surveys & quizzes

Get ideas and strategies for your next lead generation campaign. Fill out the form to get your copy of the lead generation playbook!

Who is the C&EN Media Group?

Backed by the American Chemical Society, more than 150,000 engaged members, and over 33 million researchers of our scientific journals audience, C&EN is global, diverse, and discerning; and the reach for your advertising campaign phenomenal. We thank you for your interest in our lead generation and advertising programs. We will never sell your information and you can unsubscribe at anytime via the links provided in the emails you receive. View our Privacy Policy.

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