Brand, Meet Audience
What You Should Really Know About Media Planning and Buying
Successful advertising requires a strategy behind it, and most often involves using more than one channel to deliver a message to your target audience. Use this white paper to guide you through every phase of media planning, from what to look for in a media kit to the best ways to keep track of metrics.
What will you learn in this white paper?
The aim of media planning is to determine the best combination of media placements to achieve a successful advertising campaign. It’s about seizing the opportune moment for your brand to meet your audience. But with the media planning landscape ever-evolving, and more options for advertisers than ever before, how do you know where to spend your limited budget to ensure your advertising dollars are used effectively?
In this white paper, we’ll outline:
- Two Phases of Media Planning & Buying:
- 1) Strategy, with Guiding Questions
- 2) Management & Submissions
- Trends in Media Buying
- Best Practices: Digital & Print
- Media Planning Checklist
Get started with the basics and best practices today by filling out the form to your right!
Free media buying guide
- Who is the C&EN Media Group?
The C&EN Media Group provides advertising opportunities targeted to our large, powerful audience through custom media and publications. We also run the science marketing blog, C&EN Marketing Elements, to assist the community with best practices and trends specific to reaching the scientist and purchase decision makers in our industry. Subscribers receive monthly tips, white papers, and case studies on print advertising techniques, how to make messaging bond with scientists, and more. Check the box on the form to subscribe to C&EN Marketing Elements with your download, or click here to directly sign up for our monthly newsletter.
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