Movers & Shakers of Science Marketing

The COVID-19 pandemic has radically changed the way we live and work. Businesses have had to navigate a ‘new normal’ and figure out challenges never before seen. In this eBook we profile six agencies about the pandemic and its impact on marketing, agency life, and the world.

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These are the Movers & Shakers of Science Marketing

More about these top science marketers and the insights you'll find in our new eBook.

Dr. Paul Avery and Dr. Clare Russell, BioStrata

Dr. Paul Avery, BSc, PhD, and Dr. Clare Russell, BSc, PhD, are Co-Founders of BioStrata. Paul, CEO, is a renowned leader in the industry and brings over a decade of biology expertise spanning a degree in Genetics and a PhD from Cambridge University in molecular biology. Clare, Chair of Board, couples her many years of agency experience with her extensive background in physiology, immunology and medical research.

Erik Clausen, CG Life

Erik Clausen is a Managing Partner at CG Life. He is a marketing and communications executive with more than two decades of international experience building brands and telling stories. Since 2010, he has been a leader of CG Life. He is also the founder of the Life Science Network, a professional networking organization that reaches more than 25,000 professionals. When he’s not telling stories, you can find him backpacking, fishing or making noise with his guitar.

Dillon Allie, HDMZ

Dillon Allie currently serves as President and Chief Executive Officer at HDMZ. He joined HDMZ in 2005 as an Account Executive, later becoming Senior Vice President and a member of the executive team. During his time on the executive team, HDMZ experienced unprecedented growth, doubling in size from 2014 to 2021 thanks to consistent wins in new business, an expansion of agency services and client retention that exceeds industry benchmarks. With more than 20 years of marketing experience Dillon brings infectious energy, deep expertise and a broad perspective to every client relationship.

Hamid Ghanadan and Kristin Apple, LINUS

Hamid Ghanadan is Founder and CEO of the LINUS Group. As a biochemist turned marketer, Hamid has dedicated his career to redefining the way we communicate to the life science and healthcare industries. Kristin Apple is President of the LINUS Group. As a healthcare leader and passionate brand strategist, Kristin has advised the world’s largest consumer healthcare, CPG, and pharmaceutical companies.

Kate Whelan, Notch

Kate Whelan is Notch’s COO & Head of Notch Scandinavia. She completed a PhD and three years’ postdoctoral research on spinal cord injury at the University of Cambridge, Centre for Brain Repair, before moving into PR, branding and advertising for life science companies. Kate co-founded Notch in 2011 and now heads up Notch Scandinavia, where she is largely involved in clients’ marketing strategy, PR and technical writing. She enjoys keeping in touch with scientific discoveries, as well as ice skating, running and learning Swedish.

Chris Lawson, Orientation Marketing

Chris Lawson is Director and Co-Founder of Orientation Marketing. He has over 12 years publishing experience working for some of the world’s largest media suppliers including Haymarket Publishing, Reed Business Information (RBI) and UBM. Chris has spent a number of years working in science industries and was most recently publisher for Pharmaceutical Technology Europe. Over the years he’s amassed experience and knowledge into what works and what doesn’t in technical B2B marketing, keeping ahead of the curve when it comes to modern, innovative marketing methodology.


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Do you know a top science marketing agency or marketer who has insights to share? The C&EN Marketing Elements blog conducts regular interviews in our Science Marketing Masters series. Contact us with recommendations on who to cover next! Email us your recommendations.

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