Event Marketing Guide

Solutions and case studies for the science marketer.

Reimagining In-Person Events

As industry events are understandably pivoting the logistics and format of shows, where does that leave your event marketing strategy? C&EN Media Group has revamped our Event Marketing Guide to help you navigate today’s new normal.

Maximizing lead nurturing and product visibility requires not only an understanding of a scientist’s conference and trade show experience, but also adopting creative marketing tactics, and balancing digital and interactive platform strategy. Now more than ever, it’s important to craft an integrated approach that not only drives engagement, but also business results. With in-person events in flux, our team of experts is also now providing guidance and strategy on how to pivot your event marketing, and can customize our additional offerings to accomplish your company’s goals.

Download the event marketing guide to learn:

  • How to bring your audience to you — digitally (ex. webinars, virtual events, etc.)
  • C&EN’s solutions that will help surround your target audience before, during and after events.
  • Case studies of successful campaigns that promote lead generation
  • List of onsite publications C&EN Media Group produces every year

Get ideas and strategies to help pivot your in-person event marketing strategy to fit the need for digital. Fill out the form to get your copy of the revamped event marketing guide!

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