Thursday, August 22nd, 2024 • Denver, CO
There’s a seismic shift happening in science marketing. And those who adeptly navigate it gain a distinct advantage for their brands and careers.
You’re invited to Marketing on the Edge, C&EN Media Group’s one-day event for science marketing and sales leaders to discuss the future of brand, audience engagement and performance in the context of major advances in technology. Join us in Denver August 22nd, immediately following ACS Fall, to explore the future of marketing by tapping into the collective wisdom of our science marketing community.
Details
Thursday, August 22nd, 2024; immediately following the ACS Fall 2024 meeting in Denver
Location: Halcyon Hotel
245 Columbine St, Denver, CO 80206
Time: 8 AM – 3 PM MDT
Registration: This event is free, but space will be limited. Register now to secure your spot!
Our past science marketing events attracted experts across the industry from prominent agencies and global companies to smaller science brands who are making big impacts.
Tentative Agenda
Light breakfast at 8 AM followed by expert sessions, lunch and a networking happy hour with open bar at 3 PM. Additional details including speakers will be announced in the coming weeks.
How The Industry’s Top Brand Marketers Are Planning For The Future At Every Budget Level
Gain an exclusive glimpse into the strategic planning processes of the industry’s top marketers as they prepare for the future. From embracing emerging technologies to adapting to shifting consumer behaviors, we’ll uncover the key priorities, trends, and tactics driving their strategies.
CONFIRMED SPEAKERS
Stephanie Holland, Senior Vice President of Communications and Marketing at ACS
Stephanie plays a pivotal role in bolstering the ACS brand and mission. As leader of ACS’ Communications Division, she oversees advertising and exhibit sales, marketing strategies, and internal and external communications. She also manages the digital presence, including oversight of acs.org. Her prior experience includes developing sales and marketing strategies for nonprofits that significantly impacted revenue and audience growth within scientific and professional communities in pharmaceuticals, biotechnology, and other areas. A significant milestone in her career is the creation of the award-winning C&EN BrandLab, an innovative content marketing studio crafting bespoke content that bridges scientific storytelling and marketing.
Thomas Labuzienski, Senior Marketing Communication Manager at Microsoft
As senior communications manager, Thomas is responsible for bringing incubation technologies, such as Azure Quantum Elements, to market with new audiences for Microsoft.
Kristin Apple, President of LINUS
Kristin is a healthcare leader, passionate brand strategist, and innovative catalyst. For over twenty years, she has worked client-side and as an advisor to the world’s largest consumer healthcare, CPG, and pharmaceutical companies. She is passionate about changing the way healthcare is delivered and experienced today. Her love for health and wellness started when she spent nearly six years at Eli Lilly launching five blockbuster drugs while progressing through different roles in the sales and marketing divisions.
AI will Change Science Marketing. This Is How To Build Your New Strategy for Success.
AI’s emergence promises to revolutionize how we understand and engage with scientific audiences. Explore how this technology impacts science marketing today and how to build a practical plan to harness its potential for the future.
CONFIRMED SPEAKER
Paul Avery, PhD, CEO, BioStrata
Paul started his career with a PhD in developmental biology at the University of Cambridge, before moving into scientific communications in 2010. For the past decade, he has been the CEO of BioStrata, a full-service marketing agency dedicated to helping life science companies boost awareness, generate leads, and convert leads into customers. Paul also co-produces the “Artificially Intelligent Marketing” podcast, where he shares weekly insights on how marketers can get more done, solve interesting new problems, and help stimulate their creativity using AI.
How Science Marketers Can Be More Effective Communicators on Social Media – And Help The World in the Process.
Gain firsthand inspiration and advice on how to stay close to your audience on social media and the role brands and creators play in advancing science and correcting misinformation.
CONFIRMED SPEAKERS
Chemical Kim, Science Influencer and Educator
Chemical Kim is both a full-time chemistry professor and a science education influencer with over a million followers on social media platforms, dedicated to making science accessible and exciting for everyone. Chemical Kim inspires viewers to investigate their world through hands-on experimentation and hosts the “Chemical Kim Science Show,” broadcasted on cable networks and social media. Her outreach includes schools, libraries, foster care programs, and children’s hospitals, and she has been featured on national TV shows like CBS’s “Mission Unstoppable.” She has created content for major brands such as Disney-Pixar, Nickelodeon, Dow, Pfizer, the American Chemical Society, and the Royal Society of Chemistry. With over 20 years of teaching experience, Chemical Kim has received awards like the Philo T Farnsworth Award for Media Creation and the American Chemical Society’s Helen M. Free Award for Public Outreach. She continues to create engaging content and advocate for inclusivity in STEM education.
Jesse Harris, Science Writer and C&EN BrandLab Senior Editor
Moderator
Jesse Harris is a Senior Editor at C&EN BrandLab, a science content marketing studio that is part of the American Chemical Society. He has graduate degrees in chemical engineering and chemistry and has been writing and creating content since 2016. Jesse lives in northern Ontario with his wife and son.
How We Can Improve Trust In Science – And What It Means For Brand Building, Storytelling and Communications
Despite concerted efforts to bolster trust in science, skepticism and misinformation continue to threaten its credibility. C&EN’s editor in chief will share what we can do to help and the implications of this ongoing challenge.
CONFIRMED SPEAKER
Nick Ishmael-Perkins, C&EN Editor in Chief
Nick has degrees in journalism from Toronto Metropolitan University and Anthropology from the University of Sussex. Prior to joining C&EN, Nick was Editor and Director of SciDev.Net, the journalism platform for low and middle income countries for five years. He has worked extensively in Sub-Saharan Africa and the Indian subcontinent. Through his work, he has developed a stellar reputation for expertly protecting editorial independence and audience trust while facing business and organizational changes.
How Brand Management Has Changed Over the Past 5 Years – And What’s Coming In The Next 5
Explore the fundamental changes that have shaped brand management, as well as future trends that will continue to redefine the discipline.
CONFIRMED SPEAKERS
Dillon Allie, President and Chief Executive Officer at HDMZ
Dillon currently serves as president and chief executive officer of HDMZ, an integrated scientific marketing communications agency exclusively serving the life sciences industry — including biotech, biopharma and medical device companies, and contract research and contract manufacturing organizations. He joined HDMZ in 2005 as an account executive, later becoming senior vice president and a member of the executive team. During his time on the executive team, HDMZ experienced unprecedented growth, doubling in size from 2014 to 2021 thanks to consistent wins in new business, an expansion of agency services, and client retention that exceeded industry benchmarks. Throughout this period of growth, Dillon helped spearhead the agency’s efforts to shape corporate brand and communications strategies; launch new products and services; and develop multi-channel marcom campaigns for market leaders in clinical development, biopharma and biotech.
Peter Jap, Senior Brand Manager at ACS
Peter has extensive brand and marketing experiences in both Fortune 100’s and non-profits. From Ford Motor Company, Abbott, Nationwide Children’s Hospital, to CAS, and his current role in leading the brand at ACS. He is a curious mind, who is always seeking to understand “why”. He is a 2nd generation immigrant, an avid foodie, and a fitness junkie. You’ll often find him cheering for “THE” Ohio State Buckeyes, smoking meat or shuttling his three sons to their never-ending sports and activities.
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